Post by account_disabled on Dec 10, 2023 3:40:22 GMT
You've seen all the benefits of using a topic cluster strategy in your own SEO, so now you'll want to put them to use. Here are some top tips to help you do so. How To Implement Topic Clusters In Your SEO Strategy(Image source: Pexels) Understand the components of a topic cluster: As you've seen above, there are three different parts to a topic cluster: pillar content, cluster content, and the hyperlinks that bind them together. You'll need to be sure that you understand them fully before you get started.
Your pillar content is in the 'center', and will be Job Function Email Database what all content connects to. Your cluster content are pages that relate to the content on the pillar page. You'll connect them together with hyperlinks. Start with a topic: When creating your first cluster, you'll need to consider what your topic will be. You need a broad keyword to start with, as you'll be creating sub topics that relate back to it. However, you don't want it to be too broad. Using the marketing example again, 'marketing' is too broad on it's own. If you use 'social media marketing', however, then you'll see that you can create sub pages on related keywords, such as 'Instagram marketing' or 'Facebook marketing'. Create your cluster content: Now you have the keywords, you can start making that cluster content. There are tools on the market that can help you search for keywords that are related to your broad keyword, so you can create content that will be related and is what your users are looking for. If you're creating a 'social media marketing' pillar, then related keywords will be something like 'How to sell on TikTok', 'Facebook marketing' 'Instagram sellers' and so on. You can create sub pages on each keyword, so you have plenty of content that centers on this idea. Audit your existing content: Creating new content is always important, but you'll need to take a look at the content you already have available, too. There should be lots of ideas here that you can put to good use, saving you some time and energy as you create your topic clusters. Before creating new content, search through your existing content to see if you have anything related to the keywords you researched. If you do, then all you have to do is hyperlink them in a natural way to your pillar content.
Start filling in the gaps: Once you've found all the pages on your site that can serve as content, you'll be able to see where the gaps are, and think about creating new content to fill them in. Typically, you'll build one new page around one keyword. So, for example, if you don't already have a page that's built around 'Facebook marketing', then you'll want to create one now.
Your pillar content is in the 'center', and will be Job Function Email Database what all content connects to. Your cluster content are pages that relate to the content on the pillar page. You'll connect them together with hyperlinks. Start with a topic: When creating your first cluster, you'll need to consider what your topic will be. You need a broad keyword to start with, as you'll be creating sub topics that relate back to it. However, you don't want it to be too broad. Using the marketing example again, 'marketing' is too broad on it's own. If you use 'social media marketing', however, then you'll see that you can create sub pages on related keywords, such as 'Instagram marketing' or 'Facebook marketing'. Create your cluster content: Now you have the keywords, you can start making that cluster content. There are tools on the market that can help you search for keywords that are related to your broad keyword, so you can create content that will be related and is what your users are looking for. If you're creating a 'social media marketing' pillar, then related keywords will be something like 'How to sell on TikTok', 'Facebook marketing' 'Instagram sellers' and so on. You can create sub pages on each keyword, so you have plenty of content that centers on this idea. Audit your existing content: Creating new content is always important, but you'll need to take a look at the content you already have available, too. There should be lots of ideas here that you can put to good use, saving you some time and energy as you create your topic clusters. Before creating new content, search through your existing content to see if you have anything related to the keywords you researched. If you do, then all you have to do is hyperlink them in a natural way to your pillar content.
Start filling in the gaps: Once you've found all the pages on your site that can serve as content, you'll be able to see where the gaps are, and think about creating new content to fill them in. Typically, you'll build one new page around one keyword. So, for example, if you don't already have a page that's built around 'Facebook marketing', then you'll want to create one now.